Launching a new blog can be tough especially since it’s all, well, new. A key part of making progress after you launch is being able to track and monitor your progress using measurable factors like traffic and audience metrics.
Surely you’ve heard the age old saying “you can’t know where you’re going until you know where you’ve been.” This is true throughout life and in many circumstances, but it especially applies to WordPress traffic. You need to keep track of your stats, see what you’re doing right (or wrong) your website traffic and then make adjustments to boost traffic.
Why You Should Track Your Website Statistics
Analytics are a great way to see who is visiting your site, when they visit during the day (or night) and where in the world they come from. This is an important resource so you can really optimize your content by creating relevant and targeted articles for your audience to be released at the absolute best time.
Another important reason to use analytics is to see what your visitors are doing on your site andhow your content is performing. Analytics make it possible for you to see which articles are getting the most views, how long your readers are staying on them, if/what links they are clicking and the related bounce rate (visitors who exit without reading). This are important tools so you can create better content that your audience will respond to.
One of the most common way to measure and keep tabs on traffic is with Google Analytics. Which makes sense – Google is the #1 search engine so naturally they have the ultimate tool to help users optimize their SEO methods.
What You Can Do
Google Analytics is a one stop shop for all things traffic and audience related. With this tool you can collect data on your traffic sources, devices, events, and more. Plus there are many reporting tools to help you view the data in an easy to understand format such as graphs, percentages, maps and timelines. This way you can see at a glance which posts are performing, where the majority of your readers are from or even how a customer goes from your homepage to a completed purchase.
There are tons of great features and reports, too many to go over right now. But you can learn more about Google Analytics by visiting their features page, and then dig into how to use them via their free Analytics Academy online courses.
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