paid

Why Daan Tol, new owner of WPLift, paid $205k for a WordPress blog

WPLift, a popular WordPress blog/review site, was recently acquired for $ 205k USD through a sale on Flippa. It’s one of the few WordPress blog sites that was able to “stick around” and survive the noise of this crowded publishing market. One reason being Oli, the creator of WPLift, put in the effort and dedication to publishing content. That dedication and consistency is what drove up the value of the sale — something that could be quickly overlooked. I’ve tried a handful of times to book Oli on the show to no avail, but excited to meet the new owner, Daan…